Visual Communication

Design exploration is about creating a unique visual solution that evokes the theme intended by the client. Theme ideas should be taken from the written information and expanded using the design process.

You must create all images used. Explore the use of point, line, shape, layout, colour, pattern, abstract etc as per unit requirements.

In the development of your design you must explore different colour schemes including achromatic (black and white).

All aspect of your designs must be evaluated with reasons given to any design decisions / changes. Final products evaluated, explaining why your chosen design meets the brief.


Client:   International Architecture Competition

Products: Poster and drinks coaster

Size: Poster: A3 / Coaster: 100mm x 100mm

Text to be included

Title: Unbuilt Vision

Copy: Envisioning the habitat of the future

Architecture Competition


Mind Map


For my designs I thought simple lines and shape best suited the brief. I thought making it look more like a piece of art drew the focus away from what it was actually for and I also prefer to create more simplistic looking pieces. Most of the designs I believe have a similar feel, with the recurring presence of the eye and rectangles. The eye is an idea that I thought from the start and tried to incorporate it into all the designs. The rectangles were an idea I got from the architecture side of the brief. The rectangles in some simulate buildings and in others it is for the straight lines which is important in most architectural designs. The lines also came from an idea of buildings architectural drawings, plans, blueprints and interpretation. I also believe that the majority of the designs look best in the achromatic scheme. Which again suits the idea of buildings (concrete, stone etc) and pencil drawings of building plans. The typography was something I found quite difficult, I couldn’t think of a suitable look. I thought the text positioning was more important in this case rather than the style. Therefore I picked a simpler looking font, to suit the rest of the designs, and then tried different positions of the text itself.

Design 1

Untitled-1 Design 4 (complimentary) Untitled-1 Untitled-1

In this set of mocks I used the rectangles to show buildings and at the same time form the surrounding of the eye. The text is placed at the ends of some of the rectangles where I found it was best as it keeps everything together and not out of place. Out of these I feel that either the achromatic or monochromatic scheme would make the final as the others don’t suit the schemes, due to the amount of colour filled objects making it look to colourful and bright.

Design 2

Design 5 (achromatic) Design 5 (analogous) Design 5 (complimentary) Design 5 (monochromatic) (blue)Design 5 (monochromatic) (orange)

Like the previous design the rectangles are used to show buildings and the lower surrounding of the eye, which in this design is broken up (playing with the idea of “unbuilt vision”). The text is placed in line with the buildings keeping the design in line due to the more vertical look of the design. Out of these I feel that the blue monochromatic design looks best closely followed by the achromatic.

Design 3

Design 1 (achromatic) Design 1 (analogous) Design 1 (complementary) Design 1 (monochromatic) (blue)

In this design the purpose of the rectangles heads away from the building idea and towards the building plans and drawings. It is very simplistic. It is more relying on the colour scheme to draw your eye. The text has replaced part of the rectangles and is flowing with the surrounding rectangles. I think the achromatic looks the best, the analogous also looks good.

Design 4

Design 3 (achromatic) Design 3 (analogous)Design 3 (monochromatic) (red)Design 3 (complimentary)

For this design I thought I’d make the text a bigger part of the design. I extended the lines of the text which forms the shapes that look more like architectural drawings than the previous. The eye is present again in this one this time it is split up by the rectangles, again playing on the unbuilt vision idea.



The reasons for choosing this as the final was, as I mentioned before, the achromatic colour scheme best suited the brief, I feel.

I also feel that the text in this gives it a better more creative look, than just having the text plainly written.

Using the gradient to get the different shades of grey gives it a smooth look rather than having solid greys, which would make it look flat.

The original idea of using basic shape, line and form is still present in this design, which I believe compliments the brief well.